For the past few months, business agility, adaptation and communication have been tested—A LOT! Some businesses have changed their business models, others have started selling online, some invested in product deliveries, and still others have stayed open. However, all businesses had to communicate ever-changing health procedures.
Now that some industries are slowly starting to reopen and the economy being uncertain, reaching customers is more critical than ever before. Businesses have to be agile and quick to respond with their marketing communications initiatives to inform customers about health and safety measures and attract in-store foot traffic to generate revenues.
It is time to ditch the sketchy cardboard in your window
Early in this COVID-19 crisis, we saw a lot of sketchy cardboards with handwritten messages, such as Now Delivering or Order Online. It was ok at the time, because few were equipped to communicate efficiently. Then, businesses installed print posters in their storefronts that were not visible from afar due to tinted windows or because they were not backlit at night. At first, it showed resourcefulness from business owners; however, more than a quarter of the year into this situation, it is time to be able to face this situation properly for the months to come.
It is now time that your storefronts really work for you
If there is a space where you should invest today, it is in your storefronts! The lineups in front of stores or businesses, people walking more than ever in the streets and not having access to indoor public spaces (or a very limited access) highlight the importance of your storefronts.
Storefronts have to be optimized so that you can get back into business!
Show that your business is open
More than ever, you have to show that you are back in business, reopened or still in business. Optimize your storefronts to broadcast promotions to draw customers in.
Communicate health and safety measures
Take the opportunity to communicate your health and safety measures while people are waiting in line in front of your business. Make people feel secure and avoid systematic confusion from your customers. Rules and health measures are all slightly different from a business to another, so it is important to share the right information.
Communicate your new way of doing business
Do you have a new online ordering system on your website? Are you now providing delivery at home? Are you open but only for takeout with a new menu? Do you now only accept contactless payment processes, such as Paypass? Do your customers have to pay online before taking out their orders? These are all new ways to run your business. You have to share them with your customers to streamline your sales.
Attract customers with dynamic promotions
Do you have loyal customers that keep coming on a regular basis? Make sure that they come back often by broadcasting promotions. Keep them engaged!
You only need a single LED Digital Poster to achieve all that
Don’t worry, you won’t have to cover all your storefronts to communicate all types of messages. All you need is the Nummax LED PRO Poster. Here is what it can do for you.
Attract the attention of customers at minimum 100 feet away, day or night!
Get maximum reach by being visible 24h a day. That seems basic and easy; however, posters at night or through a tinted glass are very hard to see. Their reach is not optimal . Even LCD TVs are hardly visible on a bright sunny day or when the sun glares on your storefront. By being able to reach up to 5,000 nits, the LED PRO Poster will reach your audience whatever the conditions.
Broadcast multiple campaigns through a single display
With a single LED display, you can both broadcast multiple promotions AND communicate health measures. It’s the best of both worlds. You can then optimize your messages at the time that the most people stand in line in front of your business.
Update your marketing campaigns with a single click
Being agile and autonomous in terms of marketing communications is more important than ever in these ever-changing COVID-19 times. Nummax’s LED PRO Poster comes with a content management platform that enables you to upload, schedule, update and change your content by yourself within seconds. That’s real-time marketing at its best!
Broadcast with the same display for the next 10 years
Imagine a decade without printing consumables and busting your budget. You will only invest in adding value and being autonomous in your marketing communications.
Get a turnkey digital LED Poster for the price of a monthly print poster campaign
The beauty of this is that we have designed the LED PRO Poster to be easy to use and install with a very attractive pricing point. You won’t have to wait a decade or of a half-decade before getting a payback—only months! It will make total sense, even to your Chief Financial Officer!
Let’s do the math together.
Interested in learning more? We still have a lot of information to share with you, such as:
- How much other technologies can be costly (with numbers to back it up) compared to the LED PRO Poster
- How easy the LED PRO Poster is to install (20 minutes tops)
- Return on investment table
- Leasing options to consider
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