Any retail business must share a variety of information about its sector of activity. Pharmacies that provide an essential and indispensable service to our communities must communicate several types of messages.
Using sign holders and televisions is quite widespread, but many pharmacies have already taken the plunge and are using LED dynamic displays and interactive terminals.
When installed behind a window or visible in an area frequented by customers, these communication channels can be used for several purposes.
Put an LED dynamic display or an interactive kiosk in the right location
An LED display’s brightness and pixel size makes it ideal for installation behind a window. Thanks to its high brightness, the content will be visible from afar in broad daylight and even through tinted windows. Our LED Pro Poster is a product that has these characteristics.
As for an interactive kiosk, the best places to communicate with customers are the large entrance areas, close to the checkouts (within plain sight of customers waiting in line) or waiting in the pharmacy.
Who hasn’t watched TV while waiting for their medication to be prepared?
The important thing is that a touchscreen kiosk doesn’t take up too much space and is perfectly visible, so customers can approach and make use of navigation features. Nummax has a variety of interactive kiosks that meet the needs of pharmacies.
What kind of content you should use on your digital displays and touchscreen kiosks
There are three kinds of messages pharmacies need to share:
1. Health-related messages
In this category you’ll find health instructions, like wearing a mask, washing hands, etc., or government recommendations relayed by pharmacies.
They will also provide health advice based on the seasons, the customers’ age, temporary illnesses and will also communicate their expertise and added value (blood pressure test machine available to customers, quick tips during tax season, etc.).
Lastly, when pharmacies are involved in providing vaccinations or distributing tests, having a window display is a major asset.
For this category of messages in an interactive kiosk, the messages could be linked directly to the government site, to online forms, to data or additional information.
The kiosk must be connected to the internet to access the information directly or benefit from the establishment of a local site, in certain cases.
Users have the opportunity to find out more and navigate in a controlled system so as not to use the touchscreen kiosk for purposes other than the programmed messages.
A useful feature of Nummax kiosks is their return to automatic message broadcasting when no user touches the screen for one minute.
2. Pharmacy information and promotional offers
This type of messaging includes all communications from the pharmacy, such as its business hours, announcing a loyalty program promotion, the delivery service for seniors, job offers, services that are offered online and promotional offers on various products.
On an LED display, the messages are broadcast like a slideshow and alternate with other content categories. An interactive kiosk provides access to the internet so that customers can register for the loyalty program, apply for a job or use the online services offered by the pharmacy on site.
As far as promotional offers are concerned, these will most often be published in the weekly flyer.
This content changes every week and brings something new into the constantly recurring content related to health and pharmacy information.
3. Advertise and make money with a Nummax display
This section details a business model open to all Nummax display or interactive kiosk owners. This is a way to make your equipment investment profitable very quickly and can be applied to the majority of businesses, including pharmacies, convenience stores, hair salons, garages, grocery stores, restaurants and many others.
It involves selling advertising space on the displays and kiosks. The advertising can be displayed over the entire screen or in a visual area shared with other advertisers.
The buyers of these spaces can be the pharmacy’s suppliers (cosmetics, confectionery, etc.), partner companies that use a space in the pharmacy, such as parcel delivery companies, photo development companies, lotto companies or greeting card manufacturers.
But it can also be any other business not directly competing with the pharmacy that would like to increase its visibility by taking advantage of greater traffic.
The pharmacy is free to set the prices it wishes according to the quality of its location, its customer base and the number of displays available.
In any case, with the Nummax Manager AIO software, managing the LED display benefits from downloadable statistics that provide detail about all the content on each display. This makes it easy to include proof of viewership when sending the invoice.
Effective communication for an LED dynamic display or an interactive kiosk
By becoming aware of the importance of each category of messages and their functionality, it makes it easier to get the most out of your LED display or interactive kiosk.
In any case, you need to exploit available spaces like windows, waiting areas, top of the shelving, etc. to distribute your content and to be as visible as possible.
Due to their essential role in our society, pharmacies have a lot of content to display. This major position will enable some owners to take advantage of the opportunity to make money with their LED display or touchscreen kiosk to amortize their investment very quickly, and then make a profit.
If you’re a pharmacy owner, you have messages to communicate, so take action and contact Nummax for an estimate. But you can also order your display or interactive kiosk online. Your order will be shipped from Quebec.
