The evolution of static signage may seem like a given in 2021, but the appearance of dynamic LED signs in storefronts is another story.
Since the existence of the first point of sale, traders have had to signal their willingness to welcome customers to their stalls.
They had to let people know about their product and service offering through oral communication in front of their store. This practice was still used until very recently by cinemas, newspaper vendors and restaurants whose barkers sold the exceptional quality of the establishment’s meals.
National gallery Scotland – Sign painter in Beer St by William Hogarth, 1751 (Detail)
Then came windowfront displays
However, quickly in the history of commerce, static visual displays began to appear to indicate the name of the merchant and their activity.
The choice of signage was final, and you couldn’t change your mind or be mistaken about its design, colours or dimensions.
The outdoor signs were accompanied by sidewalk easels (still widely used by restaurants in Europe) and a small hanging “Open” sign, whose only originality was that it could be flipped to its reverse to display “Closed.”
From a simple panel to the illuminated Open-Closed sign
Technology advanced in all areas, and static LED signs and “Open” neon signs made their entry into storefronts and today we still see a multitude of displays in windowfronts through which the only option is to display the business hours.
Although it’s no longer necessary to turn the sign, you now have to remember to turn off the business hours sign and find other communication channels to advertise store offers, like brochures, posters, easels, etc.
The cost of traditional advertising channels (posters and displays) added to the cost of a static “Open” sign quickly make the investment unattractive.
This is when dynamic LED signs made their entrance!
The most avant-garde merchants had already been using television to communicate with passersby in front of their windows. But the major drawback of televisions, especially low-cost non-professional ones, is their lack of brightness, so they are difficult to see from afar outdoors and in direct sunlight.
Dynamic LED signs were first designed for the outdoors, and they’ve slowly found their place in interior spaces like shopping centres, business entrances, restaurants, and more particularly in windowfronts.
Nummax was a pioneer in offering an LED display solution for windowfronts to the North American market, which was quickly adopted by many stores and major brands such as Jean Coutu and Familiprix.
Here’s why the Open-Closed display screen will replace traditional Open-Closed illuminated signs!
It’s obvious that being able to display your opening hours, announce that you’re open, display your current promotions – and since 2020 – display your health measures instructions through a single medium that can be seen from afar has several advantages:
- Occupies minimum space in the window and can be used for all communications
- Unlimited number of ad displays
- Powerful light to be seen from afar
- Programmable brightness
- Automatic adjustment of the “Open” and “Closed” display
- Ability to program the device’s start and stop times
- Very fast return on investment or even income generation by renting display time to other advertisers as well as to suppliers and partners
And because Nummax has experience and access to the latest innovations, we can offer a product that provides all these advantages at a very reduced price.
See all the features of Nummax’s Open-Closed display screen (LED Mini Poster)
The Open-Closed display screen will replace traditional Open-Closed signs in windowfronts because can do more than simply display the business hours.
Its brightness allows your information to be seen in full sun, the evening, and catches the eye passing on your store.
Its size allows it to be easily placed in a windowfront and its easy installation requires a handyman a minimum of tools.
Finally, Nummax supports you so that you can make the most of the possibilities of the device with its downloadable documents and tutorial videos.
Watch a video about the Open-Closed LED display screen
Are you a merchant and have a point of sale with a windowfront?
The most optimum investment for communication in your windowfronts is the Open-Closed LED display screen.
Its 10-year lifespan, the ease of installation and its ability to distribute various content will make it an effective ally in your marketing strategy.
Buy your “Open-Closed” LED display screen (LED Mini Poster)!
