Nummax, a leading LED display manufacturer based in North America, has been awarded the prestigious 2024 BOCSIes Award (Best Of Canada’s Sign Industry) in the digital signage category. This recognition celebrates Nummax’s outstanding work in manufacturing and installing advanced digital signage solutions. The award-winning project, completed in December 2023, was for the Nike West Edmonton Mall store in Alberta, Canada, which features a striking 98 m² of immersive LED displays, including video walls, LED tickers, and a tunnel entrance adorned with cutting-edge digital screens. Representatives from the Nummax sales team, Steven Phillips and Crystal Dhir, proudly attended the ceremony to receive the award, marking a significant achievement for the company in the digital signage industry.
A Landmark Project: Nike West Edmonton Mall LED Displays
The Nike West Edmonton Mall project was more than just an installation; it was a groundbreaking venture that combined innovative digital signage with architectural finesse. Nike, known for its forward-thinking brand identity, sought to create an immersive customer experience through large-scale LED displays to engage visitors and enhance their shopping journey. Nummax, with its expertise in LED display manufacturing and installation, was chosen to bring this vision to life. The project included the installation of 98 m² of LED displays, strategically placed throughout the store to maximize impact. This included high-resolution video walls, vibrant LED tickers, and an eye-catching tunnel entrance display. The LED displays not only added visual excitement but also transformed the way customers interacted with the retail space, offering a more immersive and memorable experience.
Overcoming Challenges with Innovation
The architectural layout of the store posed unique challenges for the installation. The entrance to the store featured a complex angular design, requiring precise alignment of the LED displays to follow the contours of the building. Maintaining the store’s structural integrity and ensuring a seamless visual experience were paramount to the project’s success. To meet these challenges, Nummax employed innovative solutions, such as Flex modules and GOB (Glue-On-Board) technology. Flex modules provided the flexibility needed to accommodate the store’s unique angles, while GOB modules ensured durability and safety by using a scratch-resistant, impact-resistant, and liquid-resistant protective resin coating. This was especially important for the tunnel entrance, where the displays are within reach of the public. These advanced technologies allowed Nummax to create a seamless, high-quality installation that aligned perfectly with Nike’s architectural design and customer expectations.
Crafting an Immersive Customer Experience
Digital signage has become an essential tool in enhancing customer experiences, particularly in retail environments. For sports retail giants like Nike, creating a dynamic and interactive shopping environment is critical to engaging their audience. The LED displays installed by Nummax were designed to capture attention from the moment visitors entered the store, providing a continuous flow of visual stimulation that guided customers through the space. The tunnel entrance, covered in LED screens, immediately immerses visitors in Nike’s world of sports and fashion. The vibrant LED tickers and video walls throughout the store continued this theme, showcasing Nike’s products in a visually engaging manner. The partnership between Nike and Stingray for creative content further amplified the immersive experience. Stingray provided dynamic, branded content tailored specifically for the digital displays, ensuring that the visuals were not only captivating but also reflective of Nike’s cutting-edge identity.
Precision Engineering for a Seamless Visual Experience
The installation process required meticulous planning and precision engineering to ensure that the digital signage integrated flawlessly with the store’s layout. Nummax’s team worked to create a matrix configuration that controlled the layout of content across the screens, accounting for the store’s angular design. Each screen, including those mounted on walls doubled with wooden panels, had to be perfectly aligned to create a seamless visual effect. To achieve pixel-perfect accuracy, the Nummax team created a custom calibration file using After Effects. This file was then uploaded into the system, ensuring that each element of the content—whether images or videos—fit perfectly within the LED display’s shape. The result was a cohesive and visually stunning installation that maintained its integrity even under close scrutiny.
A Growing Partnership with Nike Across North America
The successful execution of the Nike West Edmonton Mall project did more than win Nummax a BOCSIes award—it also opened the door to further collaborations with Nike. The success of this installation demonstrated Nummax’s ability to deliver high-quality, innovative digital signage solutions that align with Nike’s brand ethos. As a result of this project, Nummax secured additional contracts with Nike for retail locations across North America. This growing partnership is a testament to Nummax’s expertise and the trust Nike places in their ability to enhance customer experiences through state-of-the-art digital signage. The continued collaboration between Nike, Stingray, and Nummax will allow for even more visually stunning and immersive environments in Nike’s retail stores, helping the brand further solidify its position as a leader in sports retail.
Winning the BOCSIes 2024 Award: A Recognition of Excellence
Nummax’s victory at the 2024 BOCSIes Awards is a significant milestone for the company. It underscores the hard work, innovation, and dedication that went into the Nike West Edmonton Mall project. The recognition in the digital signage category highlights Nummax’s leadership in the industry and its commitment to providing cutting-edge solutions for retailers across North America. Steven Phillips and Crystal Dhir, representing the Nummax sales team, proudly accepted the award on behalf of the company. Their presence at the ceremony reflects Nummax’s collaborative spirit and the company’s dedication to strengthening its relationships with clients and partners in the signage industry.
Steven Phillips and Crystal Dhir from Nummax
Setting a New Standard in Digital Signage
The Nike West Edmonton Mall LED displays project showcases the future of retail through immersive digital signage. By overcoming architectural challenges and implementing innovative solutions, Nummax successfully transformed a retail space into an engaging and interactive experience. The combination of advanced LED technology, precision engineering, and dynamic content created an atmosphere that not only attracts customers but also elevates their in-store experience. As the 2024 BOCSIes Award winner in the digital signage category, Nummax has set a new standard for excellence in the industry. This project is a testament to the company’s ability to push the boundaries of what’s possible with digital displays. As Nummax continues to expand its partnership with Nike across North America, the future looks bright for this innovative LED display manufacturer.